DON’T WASTE H2O

“Access to water is a common goal. It is central in the social, economic and political affairs of the country, continent and the world. It should be a lead sector of cooperation for world development.

No water, no future” (Nelson Mandela)

A drop, as simple and strong an image as ever.
Two words and a universal symbol: don’t waste H2O, the bold mark of an awareness-raising campaign.

Designed with Jordi Pigem for Opos- Milano

Client: Shortsign

Data: 2020