LA TAZZA

A simple act transforms the handle of a traditional espresso cup into the company’s initial.
White and blue interact to create an understated, yet iconic item that immediately brings the brand to mind.
The shape allows the espresso cups to be stacked properly in bars and the choice of two-tone ceramic makes this project unique and instantly recognisable.
Cliente: Luigi Lavazza S.p.a.
Data: 2008

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