ROSSO DI SERA

A graphics project for wine packaging.
The image selected is a kind of “graphic litotes”: suggesting the quality of the product through its absence.
Only a single cork remains out of a pack of six bottles, while the wine – which evidently was a hit – is finished.
AIAP – Associazione Italiana Progettazione della Comunicazione Visiva

Simple and highly evocative, this project won the “World Wine Competition”, organized by Cortepack in 2002

Client: Cortepack

Date: 2000